Bi-Mart Stores Chain in Pacific Northwest Begins Distribution of Natural, Podiatrist-Recommended NonyX(r) Nail Gel from Xenna Corporation.
Bi-Mart Stores have begun distributing Xenna Corporation's patented NonyX® Nail Gel, an all natural approach to the problem of nails that have become unattractive because of discoloring keratin debris - healthy nail tissue that is converted over time into dark or yellowed build-up under the nail. The exfoliation of keratin debris is a revolutionary new approach to the problem of unsightly nails, and the potential market is huge; it is estimated that 20% of Americans develop the problem of unattractive dark or yellowed nails. A podiatrist-conducted investigational study reported that NonyX® improved nail appearance by 40% to 100%, depending on the nail's initial appearance.
Each Bi-Mart store offers a full service pharmacy and is membership-based, which means their customers join Bi-Mart (or are a guest of a member) before being able to take advantage of its deep-discount approach to purchasing brand name goods. Currently, Bi-Mart has a membership of over 1 million families and locations throughout the Pacific Northwest. The addition of NonyX® Nail Gel to their product offerings is evidence that Bi-Mart belongs to an increasing number of mainstream retailers who recognize consumer interest in natural products, and are committed to providing a broader range of choices to accommodate individual customer needs and preferences. According to Nutrition Business Journal, sales of natural personal care products accounted for 10 percent of the overall health and beauty market in 2000. By 2005, that share is expected to increase to 20 percent.
Sales of NonyX® have increased exponentially since its introduction. According to Xenna CEO Carol J. Buck, "Bi-Mart recognizes that NonyX® Nail Gel offers something totally new and different in nail care. Consumers are increasingly interested in new, natural approaches that are effective in improving the appearance of their nails."
More information on Xenna Corporation may be found at www.xenna.com. For more information on Bi-Mart Stores, go to www.bimart.com.
This article courtesy of http://www.nailshopdesign.com/.
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