Nail make-up represented 35.5% of Portuguese make-up volume sales in 2002


This report is a detailed analysis of make-up markets in Portugal. Covering four categories, it includes data on value, volume, distribution, market share, expenditure and consumption plus full five-year market forecasts.

Scope

Contains information on four key categories – eye make-up, facial make-up, lip products, and nail products.

The comprehensive data set includes market values, volumes, segmentations and forecasts.

All data is for 2002 and full five-year forecasts are provided.

Report Highlights

In 2002, nail make-up represented 35.5% of Portuguese make-up volume sales. In value terms, facial make-up was largest sector having gained a share of around a third. On both measures nail make-up demonstrated the highest growth rate.

Despite volume sales declining across virtually all sectors, value growth remained positive during the review period and is expected to remain so over the next few years. The premium sector, which has been partly responsible for the growth in revenue, is forecast to continue increasing its market presence.

This report is designed to:

Discover the major quantitative trends affecting make-up markets.

Understand consumers’ consumption and expenditure patterns.

Understand the future direction of the market with reliable historical data and full five year forecasting.


For a complete index of this report click on http://www.researchandmarkets.com/reports/41410

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